The Official Fluid Blog

Hey everyone – Nathan Moody here, Director of Creative Services here at Fluid, Inc. My first post on Flog brings some great news from my recent trip to South by Southwest [SXSW] .

I’m happy to announce that on Sunday, March 12, 2006, Fluid won the SXSW 2006 Web Award in the Business: For Profit category for our work on Timberland.com’s Custom Boot Configurator.

We’re obviously thrilled, and proud to have been recognized by the SXSW judges for creating a usable, fun, and innovative user experience that’s had measurable fiscal success for our client as well (how’s doubling customer conversion sound?). While I accepted the award, the true winners of this award are Fluid’s internal staff that worked on the project: Andrew Sirotnik (Account Manager, C0-Creative Director; Debbie Lefkowitz (Project Manager); Paul Spitzer, Darren David, and Ameet Mehta (Engineers); Brian Cherne (Information Architect); and Marty Kenney, Tom Hirashima and Jesse Gerstein (Interactive Media Engineers). I was the Visual Designer and Co-Creative Director.

We’d also like to thank our client, Timberland, for having the faith in us to take their product offering to the next level. Thanks especially to Troy Brown, Jill Areson-Perkins, and Joshua Deane at Timberland for their help, trust and deep collaboration on this project.

For more information, visit Timberland.com’s Custom Boot Configurator or read our case study on Fluid.com.