Friday, December 21st, 2007
As retailers brace for the possibility of a significant slowdown in consumer spending, ecommerce managers should be prepared to articulate to management why this is exactly the wrong time to be cutting online retail investments. A recent article in Internet Retailer drives home the point:
The article outlines a powerful argument in favor of investing online. While offline sales were off by 0.4% versus a year earlier, online sales are up about 22%. While bad weather was cited as a reason, online’s imperviousness to factors such as bad weather and high gas prices only reinforces that the online channel is the place for retailers to invest.
Looking forward, whether the consumer credit crunch has an impact on consumer spending or not, retailers can expect to see double digit growth in online sales. And with growth like that the online channel is still definitely the place to invest.