Thursday, June 5th, 2008
At Fluid we’re thrilled that Reebok recently utilized our products as an important part of their site relaunch. Although we didn’t do the redesign (it was done by Carat/Molecular), the site shows off some of the great capabilities of our products including the ability to add our interactive technology directly into an all Flash site.
Perhaps more exciting than how the products were implemented into the design is the milestone this represents for us at Fluid. Having top tier agencies like Carat and Molecular utilizing our product technology is a symbol of the exciting growth we’ve seen from a well respected boutique agency to industry leaders in customer experience for online retail.
In developing our products we were confident technology providers such as ecommerce platforms and product search providers would be happy to partner with us. But we had serious concerns (and more than a few heated debates) whether other agencies would be comfortable implementing products whose genesis was largely out of a competitor. These concerns forced us to be incredibly disciplined in developing our products. In every instance we have created a product that is open, easy to implement and completely customizable by our customers and their agencies. And most importantly we wanted to build a product in the truest sense, where our customers and partner agencies can be completely self-sufficient, with no need to involve Fluid in the product implementation (unless our help was desired).
With the launch of Reebok.com, built by world leading agencies using Fluid’s products, we are entering a new era for our products. We welcome any agency to use our products to offer their clients a richer experience they can maintain without any Flash expertise. We expect this will help other agencies build the same sort of engaging experiences Fluid creates for its customers faster and more cost effectively. Contact us to learn how your agency can start using our products today.