The Official Fluid Blog

Turns out RBKCustom.com has a loyal customer in comedian Seth Rogen. He’s got several pairs of custom Reebok’s and is a big fan of the text personalization feature. As hilariously described in a recent appearance on Conan O’ Brien he has a particular knack for getting creative with the offensive language filter. When Fluid built the site we spent a lot of time on realtime, true-to-life visualization of the sneaker personalization to ensure end-users see exactly what they are getting as they design their shoes. We also spent a lot of time brainstorming the dirty words list. Kudos to Mr. Rogen for sneaking a few by!

You can see the Conan bit here:

http://www.nbc.com/Late_Night_with_Conan_O%27Brien/video/episodes.shtml

Choose the August 7th episode and then jump to 24:50.
You can also read about it in a few places:

Extract:
http://nymag.com/daily/entertainment/2008/07/seth_rogen_unlikely_spokesman.html

Full quote appears in context on page 2 here:
http://www.elle.com/featurefullstory/14098/seth-rogen-movies-gossip-articles-pineapple-express.html

This entry was posted on Tuesday, August 12th, 2008 at 11:43 am and is filed under Configurators, Miscellaneous, Product Customization. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.