The Official Fluid Blog

I will be presenting at the Web Experience Forum in Boston on October 14 and discussing the future of online customer experience in a session titled “Can I Get That in Pink and Eggplant?”  Here’s the blurb for the session:

“As more and more retail purchases occur on the Web, the ability to portray products as if they were in the buyers’ hands will become one of the key drivers of an excellent Web experience. Color change, product configuration, magnification, rotation, and personalization are already mainstream features expected by and familiar to consumers. What will online customers want next, and what do they not even realize we can offer? What is the next level of Web experience we need to attain to drive growth in Web transactions? This presentation will look at how emerging technologies and innovative design will transform the Web experience in the coming years.”

I don’t want to give everything away before the session (and I don’t think the folks at the Web Experience Forum would appreciate it), but here are some hints about what we see in the next two to five years:

• Video is the next JPEG,
• Sites will be smarter and more aware of who we are and what we like,
• Mass customization of products, whether or not we realize it,
• Sites will relinquish total control of the experience and become deconstructed,
• Mobile devices will be links and keys in much larger experiences,
• Social, social, social!

Check back the week of October 20 for start of six installments summarizing each of these future directions in online customer experience.

This entry was posted on Saturday, September 27th, 2008 at 8:10 pm and is filed under E-Commerce, Information Design, Interaction Design, Online Retail / Interactive Merchandising, Product Customization, Social Shopping, User Experience. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.