The Official Fluid Blog

Victor Lombardi, a well-respected designer and educator, recently posted a video on his company’s Smart Experience web site about designing carousels and the three key design criteria you need to know to design carousels well:

1. Carousels work best with images, not text
2. Carousels are great for browsing, not searching
3. Carousels should create a sense of depth and extent, not be flat

Fluid’s recent work for Reebok, the “Reebok Globe” that highlights real customers and shows their designs, was featured in this video as a good example of strong design, not just for its 3D carousel (the “globe”), but also for using nested carousels in an effective way to enhance the customer experience. If you’re interested in Victor’s comments about Fluid’s “Reebok Globe”, skip ahead to 3min 15 sec.

Unfortunately, this carousels video is only free for a limited time, so check it out soon.

This entry was posted on Monday, February 16th, 2009 at 5:29 pm and is filed under Information Design, Interaction Design, Online Retail / Interactive Merchandising, User Experience. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.