Social Shopping Moving to Friend Networks
by Andy LloydWednesday, April 22nd, 2009
In this article from early 2008 Nick O’Neill predicts the existing social networks like Facebook with much larger audiences will overtake the shopping-focused sites like Kaboodle, Stylehive and This Next. We couldn’t agree more – we think the opinions of your existing friends will be more important to driving transactions than those of online “shopping friends.”
Customer and shopper response to date have told us that Nick was right. People are thrilled to finally have a way to get the opinions of their “real” friends directly embedded in the shopping experience. Want to see how? Checkout the latest on JanSport.com.
July 1st, 2009 at 8:36 pm
It seems that there will soon not be much Facebook doesn’t offer consumers.
The popularity of Facebook is reaching huge numbers, just in the number of requests from old friends or family and people you would never imagine to be involved in Facebook is incredible and seems to increase every month (for me at least).
If the social shopping option really takes off I can imagine there will be a great benefit to Facebook users in the ability to get their friends information about products and services. I think it will prove very useful to all.
Rgds
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