Wednesday, June 3rd, 2009
A nice piece by Jennifer Saranow Schultz ran in the Wall Street Journal this morning describing how retailers are increasingly leveraging a shoppers’ social network to move people through the conversion funnel. In it Jennifer does a great job of capturing the key aspects of the Fluid Social product.
The data we’ve been collecting from our customer installations is proving that comments from friends are the most effective way to drive immediate increases in engagement and conversion. It is good to see this topic getting attention from the mainstream business press.