http://www.fluid-blog.com/2009/06/03/social-commerce-going-mainstream/ A blog for Fluid employees and friends Thu, 18 Feb 2010 07:02:57 -0800 http://wordpress.org/?v=2.8.6 hourly 1 http://www.fluid-blog.com/2009/06/03/social-commerce-going-mainstream/comment-page-1/#comment-2847 Mandy Silverman Fri, 10 Jul 2009 18:52:01 +0000 http://www.fluid-blog.com/?p=453#comment-2847 Andy, thanks for passing along the nice WSJ piece. I have often heard skeptics say that some consumers don't like to listen to the advice of their friends. But, I've always seen it as a much more complicated scenario. For example, just because I don't want or need my friends advice on which iPod model or color of iPod to select, I might want to know if any of my friends have an opinion on the size of the hard drive I should choose. In my mind, friends are a great (and trustworthy) resource, whether they deserve to be or not, to bounce information off of when shopping, on and offline. Sometimes, it's just about testing our own thinking and selections, not soliciting the product recommendation itself. Andy, thanks for passing along the nice WSJ piece. I have often heard skeptics say that some consumers don’t like to listen to the advice of their friends. But, I’ve always seen it as a much more complicated scenario. For example, just because I don’t want or need my friends advice on which iPod model or color of iPod to select, I might want to know if any of my friends have an opinion on the size of the hard drive I should choose. In my mind, friends are a great (and trustworthy) resource, whether they deserve to be or not, to bounce information off of when shopping, on and offline. Sometimes, it’s just about testing our own thinking and selections, not soliciting the product recommendation itself.

]]> http://www.fluid-blog.com/2009/06/03/social-commerce-going-mainstream/comment-page-1/#comment-2663 Andy Lloyd Fri, 05 Jun 2009 22:01:13 +0000 http://www.fluid-blog.com/?p=453#comment-2663 At Fluid we know we don't have all the answers and are always interested in collaborating with partners, particularly in areas like social media where the ideas and usage are evolving so quickly. This applies to both technology providers and other agencies. Anyone that is interested in collaborating with Fluid should feel free to contact us. At Fluid we know we don’t have all the answers and are always interested in collaborating with partners, particularly in areas like social media where the ideas and usage are evolving so quickly. This applies to both technology providers and other agencies. Anyone that is interested in collaborating with Fluid should feel free to contact us.

]]> http://www.fluid-blog.com/2009/06/03/social-commerce-going-mainstream/comment-page-1/#comment-2661 Ben Waxman Fri, 05 Jun 2009 16:39:21 +0000 http://www.fluid-blog.com/?p=453#comment-2661 I saw this piece in the WSJ and saw your online demo of the service. I think you are building a set of services that will evolve and become increasingly useful to retailers and shoppers. Here's my question: What if someone were to approach you with an innovative idea that builds on your good work? What if this idea played to a very attractive niche retail area and could build a popular link between retail and the social experience? Would you be interested in considering this new idea? Best, Ben Waxman I saw this piece in the WSJ and saw your online demo of the service. I think you are building a set of services that will evolve and become increasingly useful to retailers and shoppers. Here’s my question: What if someone were to approach you with an innovative idea that builds on your good work? What if this idea played to a very attractive niche retail area and could build a popular link between retail and the social experience? Would you be interested in considering this new idea? Best, Ben Waxman

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