Comments on: Product Detail Pages (PDP) – Offering an Engaging Experience between the Customer and the Product http://www.fluid-blog.com/2009/06/08/product-detail-pages-pdp-offering-an-engaging-experience-between-the-customer-and-the-product/ A blog for Fluid employees and friends Thu, 18 Feb 2010 07:02:57 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Mandy Silverman http://www.fluid-blog.com/2009/06/08/product-detail-pages-pdp-offering-an-engaging-experience-between-the-customer-and-the-product/comment-page-1/#comment-2848 Mandy Silverman Fri, 10 Jul 2009 19:07:55 +0000 http://www.fluid-blog.com/?p=472#comment-2848 Hey Drew! I appreciate your pointing out all the do's and don'ts and PDPs. I am curious if you think that a great PDP would convert the comparison shopper. In other words, does a great PDP stop the price sensitive shopper from spending 15 - 20 more minutes looking for the 5% cheaper alternative? As far as consumer technology products/gadgets are concerned, I think demos like the one you found and those produced by sellpoint seem to make for a better merchandised product experience. Hey Drew! I appreciate your pointing out all the do’s and don’ts and PDPs. I am curious if you think that a great PDP would convert the comparison shopper. In other words, does a great PDP stop the price sensitive shopper from spending 15 – 20 more minutes looking for the 5% cheaper alternative? As far as consumer technology products/gadgets are concerned, I think demos like the one you found and those produced by sellpoint seem to make for a better merchandised product experience.

]]> By: Dan Barbata http://www.fluid-blog.com/2009/06/08/product-detail-pages-pdp-offering-an-engaging-experience-between-the-customer-and-the-product/comment-page-1/#comment-2680 Dan Barbata Tue, 09 Jun 2009 22:04:23 +0000 http://www.fluid-blog.com/?p=472#comment-2680 I completely agree with you when you say that Price and Customer Reviews are the two most important things when shopping online. But I think people lean heavily on reviews because retailers don't provide enough meaningful information about the products they are selling. Even when they do provide information, most of those PDP's are just laundry lists of bullet points. Its better to err on the side of more information, but the data is still not terribly useful. What I really want, is to take that largely unstructured data and bring some order to it. I want to be able to zero in on the features that I care about, and as it stands I have to mine through all that data and try to pull some meaning out. Agree that www.bhphotovideo.com does a tremendous job! Their sidebar has a great selection of properties, and they manage to do a pretty good job of breaking out the individual properties on the Specifications tab. Though the display could be cleaned up a bit. I completely agree with you when you say that Price and Customer Reviews are the two most important things when shopping online. But I think people lean heavily on reviews because retailers don’t provide enough meaningful information about the products they are selling.

Even when they do provide information, most of those PDP’s are just laundry lists of bullet points. Its better to err on the side of more information, but the data is still not terribly useful. What I really want, is to take that largely unstructured data and bring some order to it. I want to be able to zero in on the features that I care about, and as it stands I have to mine through all that data and try to pull some meaning out.

Agree that http://www.bhphotovideo.com does a tremendous job! Their sidebar has a great selection of properties, and they manage to do a pretty good job of breaking out the individual properties on the Specifications tab. Though the display could be cleaned up a bit.

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