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More Proof of the Value of Friends in Ecommerce

by Andy Lloyd
Monday, June 29th, 2009

New research from Mintel and publicized by eMarketer further reinforces the importance of friends and family members in buying process. This is exactly the type of authentic peer-to-peer feedback, both asynchronous sharing through Facebook and real time collaborative shopping, we enable with Fluid Social.

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This entry was posted on Monday, June 29th, 2009 at 8:27 pm and is filed under E-Commerce, Facebook, Fluid Retail, Fluid Social, Online Retail / Interactive Merchandising, Social Shopping. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “More Proof of the Value of Friends in Ecommerce”

  1. Mandy Silverman Says:
    July 10th, 2009 at 11:14 am

    Would be good to also know what percent of online shoppers bought a product or service based on a recommendation vs. those that did not. For example, 100 ppl buy online, assume 50 buy based on a recommendation, then of those 34% or 17 or 18 bought because the “friend” recommended the product. So, again, we’d want to know how many shoppers buy based on recommendations rather than not to absolutely understand the impact and sell the value prop of socialized shopping to clients, yes?

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