The Official Fluid Blog

When shopping online, I sometimes feel like I have the memory of a goldfish. I look at so many products when browsing a site that it’s hard for me to go back and find the ones I really like. Hitting the browser’s back button helps me find maybe the last 2-3 products, but what about the 15^th? Also, it’s not usually a straight path from one product detail page to the next. Throw in category, search and promotional pages and then hitting the back button becomes a real chore.

To save your customers from back button overload, you can use Fluid Experience to effortlessly display recently viewed products.  With Fluid Experience, adding a recently viewed merchandiser takes minimal IT setup and maintenance. It  allows you to easily store and retrieve a user’s recently viewed items. Each time a user visits a product detail page, Fluid Experience will store the product in a cookie. Then, on the next page load, the product will display in a Fluid Merchandiser. The merchandiser that displays the recently viewed items is template-based.  So, it can be easily customized to match the look and feel of the rest of your site.  It also allows for a wide variety of options for presenting recently viewed products.  Here are a few of my favorite examples:

Timberland UK

Timberland keeps the recently viewed merchandiser in the navigational panel through the site.   So, regardless if customers are on a product detail, category or search page, they can always see their recently viewed products. Also, by simply clicking on the product image in the recently viewed merchandiser, the customer is taken to that product’s detail page where they can easily add it to their shopping cart.

Another great example is on the Fine Stationary site:

Here, Fine Stationary uses a merchandiser with a few added features.  The 2 buttons at the bottom of the merchandiser allow the user to either go directly to the product detail page of a recently viewed product or to see a list of all the products they’ve viewed so far.  The “View All” button is extremely helpful in this case.  It allows the user to see all the products they have viewed next to each other, making it easy to compare products.

For more information on how to add a recently viewed merchandiser to your site contact support@fluidretail.com

This entry was posted on Wednesday, August 26th, 2009 at 1:40 pm and is filed under Fluid Experience, Fluid Retail. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.