Monday, September 28th, 2009
We’ve just returned from Shop.org’s Annual Summit in Las Vegas. Most of what happened in Vegas shouldn’t stay in Vegas. It’s well worth sharing. Ten highlights in 140 characters or less…
1. If you’re getting bad reviews on a product you probably shouldn’t be selling it. [Session: Terry Lundgren, CEO, Macy's]
2. Starbucks is the McDonald’s of the middle class. And McDonald’s is owning this by competing up. Their take? 4 bucks for coffee is dumb. [Session: Sucharita Mulpuru, Forrester]
3. Everyone else is in = why 50% of retailers are in social media. 34% see a + biz impact. Note: This is social bc it’s worth talking about. [Session: Sucharita Mulpuru, Forrester]
4. Walking through the Expo Hall wearing a non-retailer pass is like walking into a singles bar wearing a denim vest and waving a red flag.