The Official Fluid Blog

We are pleased to announce an exciting addition to the Fluid team. Amy Lanigan has recently joined Fluid as Director of Client Strategy after previously serving as Assistant Director of Strategy at AKQA. While at AKQA Amy worked with high profile clients such as Target, Gap and Charles Schwab.

We’ve brought Amy on because gone are the days where retailers can rigidly control virtually every aspect of their online presence and shopping experience. Blogs and customer reviews mean consumers have a voice in the conversation. Content is increasingly portable and flexible. Conversion funnels begin before consumers get to your site and social networks allow consumers unprecedented influence over what friends and strangers are buying online and in stores. This complex landscape requires shopping and brand experiences that are thoughtful, flexible and strategic.

It is Amy’s job to help our clients plot a path through this evolving landscape, particularly in social media, and to make sure everything Fluid deploys is on target from both a quantitative business and brand perspective.

Welcome, Amy.

This entry was posted on Thursday, September 3rd, 2009 at 4:11 pm and is filed under E-Commerce, Information Design, Social Media, Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.