A Day for the Dollar
by Amy LaniganFriday, October 23rd, 2009
The dollar is making a comeback. I don’t mean in international currency. I’m talking virtual chocolate cake, garden growing and accountability. Two mind racing ideas from last week:
1. Inside Network and Serious Business released a report projecting U.S. virtual goods to hit $1B this year. It’s a twist on nothing for something driven by Facebook apps like Farmville – which gained a mind bending 18M users in the last month to hit 51M monthly uniques.
Or the goods can be as simple as a $1 virtual birthday gift. Adding $1 seems to make it mean more than when it’s free.
[From an ecommerce perspective: What are you selling that people would want in a virtual form? Or where could we be selling it?]
