The Official Fluid Blog

We, as brands, are no longer guaranteed to scroll across the walls of our fans. High school prom dates, former colleagues, people who came out of the woodwork from 4th grade and my mom aren’t guaranteed that placement either.

Facebook’s decision to split the wall into Live Feed and News Feed is having an impact. Vitrue determined that on average there are 57% less interactions and 30% less clicks on wall posts.

According to Inside Facebook, the algorithm takes into account:

- How many people comment on and like content from Pages you fan
- Which Pages you visit frequently
- Which Pages you interact with frequently

For those with more than 250 friends, Facebook pulls a sample of friends and connections to determine this data. Likely there is even more happening behind the scenes.

What does this mean? It means that the content we create for brands still has to be worth talking about. Same as always. But now, if it’s not, it has even less chance of seeing the light of day.

With this move the earned placement model and optimization of the search engine world finds new force on Facebook. Although I miss the pictures displayed by algorithm that Facebook has removed from the right column, I’m a fan.

Cheers, Amy

This entry was posted on Monday, November 16th, 2009 at 11:37 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.