Tuesday, December 8th, 2009
Damn. Should I be concerned?
Bacon currently has 379,844 fans on Facebook. Kevin Bacon has 5,985. With six degree of separation that likely equals an amount that exceeds the number of Facebook fans for your brand.
Unless you’re Coca-Cola (4,007,785 fans), who let two fans keep running their page or Starbucks (5,116,222 fans) who frankly, is Starbucks.
Free shipping for becoming a fan wasn’t enough for JCrew (164,848 fans) to unseat bacon. Although kudos to them for their simple implementation of a proven ecommerce winner.
A brand’s number of fans has become the stuff of bragging rights and for some, night sweats. Rivaled only by the quest for viral video views on YouTube.
My opinion: Kick the leader board to the curb and don’t let bacon get your brand down.