If Social Commerce was the Olympics, Fluid just medaled.

by Amy Lanigan
Tuesday, January 19th, 2010

A bronze to be exact. Or for those of you who once swam on a summer league team, a white ribbon. (Just for the record: In 2010 we’re going for gold!)

Social Commerce Today ranked the top 10 Social Commerce Highlights of 2009. In a list showcasing stiff competition, Fluid Social tied with Facebook Connect for allowing shoppers to shop together in digital commerce – quite nice company on the podium.

We edged out GroupOn. Which, in my opinion, is one of the smartest, most compelling companies currently gaining volumes of buyers. Commerce is now content and I’m cheering it on.

What’s particularly smart about this blog list? It markets the blog as much as it showcases the winners. If everyone on the list writes about being written up marketing is amplified by 10. Seth Godin recently showed the power of this tactic for the collaborative eBook What Matters Now.

We at Fluid hope your new year is off to a great start. We like the looks of what 2010 holds.

Side note: According to a Marist Poll, 48% of Americans say they are likely to make a #newyearsresolution this year. 33% remember making one last year. The delta may mean that the mind is quite forgiving of what slips.

Public accountability helps make resolutions stick. Writing on this blog every Tuesday is one of my resolutions. Now you know. More importantly, now I know you know. Bring on the Tuesday Musings…

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