As Kenmore’s social media agency of record we get a fair number of trips in to Chicago. Here are seven observations from our latest:
1. Fluid’s Rachel Roy fan-only Facebook shop resonates – with fans and with clients. Andrew, our CXO, explains why it works here. A 25% increase in fans in the first 24 hours is worth talking about.
2. Lucky magazine is integrating digital into publishing and fashion in great ways. In this month’s issue: Daily Deals for their At Your Service, QR code promos and ads using ShopText (think text-to-give becomes text-to-buy or sample).
3. Social media expertise is excelling in-house. As more brands hire community engagement or social media managers we’re finding big opportunities for strong partnerships. Client understanding will lead the shake out of social media vendors and offerings. Yay.
4. It’s time to upgrade my iPhone. Why? Video. What sparked this thought? I watched a guy clean and squeegee the windows near SFO security with more gusto, style and love than can ever be imagined. It was awesome. He needs to be seen.