Wednesday, March 31st, 2010
At Fluid, we continually look to the offline world to draw inspiration for improving the online shopping experience. Nowhere does this tenet drive our work more than Fluid Experience, our interactive merchandising tool.
When we think about great real world shopping experiences, there is a common theme to every flagship store and back alley pop-up shop: excellent product presentation. In the offline world, it’s guaranteed that there will be a real live product to pick up, inspect and share. You need only watch shoppers in a average apparel store to see how picking up an item, holding it up and glancing in the mirror creates an emotional attachment.
This simple act is so basic in the offline world that it’s too easy to overlook when envisioning the online experience. While best practices dictate things like the Add to Cart button being above the fold and intuitive search and browse functionality, it’s important not to lose sight of the basics:
Outstanding product presentation is a ticket to the game. Without it, consumers are may look elsewhere for this emotional attachment.
Scene 7 was kind enough to validate this philosophy in their recent “What Shoppers Want” survey. The Cliff’s Notes version is this: shoppers want rich, vivid product imagery and the ability to browse views and colors and zoom in with simple mouse over actions. Clicking is too much work. They want to “go big” and inspect every last detail of the product with minimal effort, just as they would in the offline world.
At Fluid, we designed Fluid Experience from the ground up to produce rich, easy-to-use product displays that are unparalleled in the e-commerce landscape. Almost as important, we made them incredibly simple to build and change so you can experiment and find out what delights your customers.
In the spirit of going big, we took a few minutes to put together a demo that does just that. Simple mouse movements change views and expose zoom. Plus you can click View Larger for even greater detail and zoom. We think you’ll agree that it’s difficult to go back to just an average product image.