Monday, April 26th, 2010
You’ve heard the news by now. “Fans” on Facebook are no longer. It’s all about “Likes.” We’ve moved from roaring crowds to the realm of school crushes and ice cream.
Prior to the change we did a survey. We wanted to know the degree to which people were getting involved with brands on Facebook. Are fans in it for the arm candy or are they locked in long-term? Is all of this brand fanning one big booty call?
The results: 35.3% described their relationship with brand pages as Love ‘em and Leave ‘em.