The Official Fluid Blog

You’ve heard the news by now. “Fans” on Facebook are no longer. It’s all about “Likes.” We’ve moved from roaring crowds to the realm of school crushes and ice cream.

Prior to the change we did a survey. We wanted to know the degree to which people were getting involved with brands on Facebook. Are fans in it for the arm candy or are they locked in long-term? Is all of this brand fanning one big booty call?

The results: 35.3% described their relationship with brand pages as Love ‘em and Leave ‘em.

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Here at Fluid, we believe retailers need to make the most of their page real estate.  With so many products and specials to feature, retailers need a clean and elegant way to present engaging content to their customers.  Using interactive banners that rotate on your homepage or category landing pages is a very effective way of doing that, enabling you to present your customers with much more rich and enticing imagery.  With Fluid Experience, you can make those banners easily and quickly.

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