Announcing the Coach Poppy Pre-Sale
by Brian BiggsWednesday, June 16th, 2010
Coach is the latest retailer to leverage Fluid products to launch a pop-up shop on their Fan Page within Facebook in just a matter of weeks. Take a look!:
Note: you’ll have to Like the brand first to access the exclusive, pre-sale content:
http://www.facebook.com/#!/Coach?v=app_130296760321957

Initial stats are incredibly promising: over 1,000 Likes and 100 comments on the announcement post alone. Combined with the ability for fans to Like individual products, the viral potential is exponential as friends of fans will see these Likes in their news feeds through the day and take action. Stay tuned for additional results . . .