Archive: July, 2010

eCommerce Sites Look to the iPad for New Catalog Experiences

by David Hogue
Friday, July 16th, 2010

A recent article on Advertising Age, “Brands bet on iPad to Expand eCommerce Reach“, discusses how eCommerce sites are looking to the iPad to provide more interactive and engaging product browsing experiences.

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How Old Spice Made Virality Happen

by David Hogue
Friday, July 16th, 2010

Almost everyone has heard about and seen the Old Spice videos swarming across the Internet this week, and nearly everyone has regarded this campaign as brilliant, because Old Spice has done something that is very hard to do: they successfully and intentionally created something viral.

How did Old Spice make virality happen?

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