Friday, August 20th, 2010
Mariano Ferrario contributed to this post.
Rich interactivity + iPad / iPhone compatibility.
The online catalog is richly interactive but coded so that it can be fully experienced on the iPad / iPhone. The video player, interactive carousels and screen transitions are all HTML5, delivering a great shopping experience and letting DVF reach its audience on the all the devices that matter.
Fully twitter-enabled catalog experience.
To put it mildly, Diane von Furstenberg is an avid twitterer (<@InsideDVF>) and her posts are addictive. The catalog is built around her most iconic statements – like “I always wanted to live a man’s life in a woman’s body” – and letting users retweet her latest posts directly from within the catalog.
Most interesting is that each product has it’s own hashtag – e.g. #jane bolero – encouraging users to tweet out what they like at a product level (they can tweet/share/like the catalog as a whole as well). The result is product-specific tweets with unique bit.ly links to each product detail page that help track the consumer’s path through the social shopping funnel and the traffic driven from their shares, likes & tweets.
Follow Andrew Sirotnik at twitter.com/asirotnik