A digital casting call: Collective action.
by Amy LaniganFriday, March 4th, 2011
This week I was inspired. By the power of digital to take a seed of an idea and turn it into a beanstalk as big as the one from fairy tales. And by the fact that great ideas make digital a back up singer to the people who are participating.
I was inspired by: The power of collective action. Open sourcing of ideas. And unabashed sharing that explodes out of the dreams that used to be held in locked diaries.
We talk about these things a lot at Fluid. These examples will fuel our thinking. Here’s what I saw:
1. Inside Out Project: JR won the TED prize in 2011. If you haven’t seen his work this video will move you. It is Banksy with local awareness and impact. It is work that volunteers in the community vs. dropping you in the gift shop. The new addition? A call to action. This week they made it participatory.
2. Open IDEO: The premise: People design better together. It’s an open casting call for ideas that answer socially responsible challenges. The ideas are submitted based on phase of the design process. IDEO is enough to compel a lot of folks to participate.
3. The Internet Wishlist: This one teeters on the edge of a debate over proprietary ideas. That’s why I find it fascinating. A wishlist of ideas for the Internet. Not all ideas should be free. It also matters who’s asking for the ideas (GapLogo anyone?). Who wouldn’t though like the idea of a FourSquare cab-sharing app for when you’re waiting in the cab line at JFK?
