Monday, December 5th, 2011
Cyber appears to be the new big framed glasses, trucker hat wearing, PBR drinking, bowling alley going, retro, call-it-a-comeback term.
Add the term Cyber to Monday and it deserves its own victory lap – with 22% YOY CyberMonday sales growth for 2011.
Fun fact: Shop.org coined the term CyberMonday for the Monday after Thanksgiving in 2005.
Today the Washington Post declared that CyberMonday has evolved into CyberWeek, with ecommerce sales tallying up three days straight of record breaking numbers exceeding $1 billion dollars. Monday ($1.25 billion), Tuesday ($1.12 billion) and Wednesday ($1.03 billion).
Bim. Bam. Boom.
Like a great birthday celebration, CyberMonday can no longer be contained in one day. Early holiday shopping results have online shining.
In fact, ComScore reports that retail ecommerce spending for the first 28 days of the Nov – Dec holiday season is up 15% YOY at $15 billion.
The ComScore report is worth reading.
Some may say it was the pepper spray incidents that drove people online. Or free shipping. But remember the above data is not relative to in-store. Seeing online spend as a portion of overall spend will tell us if online is scaling according to the economy in general or bringing it big within online itself.
As we eagerly watch the results come in, we congratulate our clients. The numbers so far are great. Fluid is proud to play a part in driving their digital commerce success.
If you’re still shopping (it is only the 5th), our clients have fantastic gifts. A sampling of a few places to start (or finish) your list: