Wednesday, February 29th, 2012
The social inspiration and curation market is on fire in digital. The land grab for market share and consumer pins, posts, hearts, bookmarks and nails is obviously on.
Pinterest remains the marshall of this parade. This has not changed since my last Pinterest post. The one where I said stop reading about Pinterest and start playing with it – but bear with me. I like what I’ve seen this week.
Noteworthy parade participants:
- Juxtapost: 52 days in operation. 50K images bookmarked. They are hot on the heels of the lead dog.
- Little Monsters: It’s Lady Gaga. Her touch is social gold. And she loves a parade.
- We heart it: Around since 2008, this serious contender draws more than folks who dot their “i”s like Junior High girls.
Remember the race last year to optimize men’s style and fashion (Mr. Porter, Gilt Man and CLAD)? The men have officially entered the social inspiration arena. Notably Gentlemint, Fancy and Manteresting. Note: Items are “nailed” on Manteresting, not “pinned.” Put those pins away.
For the record, pinning used to be how a sweaty man in a singlet won a wrestling match.