Product Detail Pages (PDP) – Offering an Engaging Experience between the Customer and the Product
by Drew YanMonday, June 8th, 2009
Several years ago, I had the “misfortune” of being introduced to my first digital SLR camera. I was immediately hooked and since then I’ve been suffering the same symptoms as all other camera hobbyists: a compulsive need to purchase (or drool over) expensive camera accessories and gear. So when I “need” more camera gear, I’ll go online to shop because, aside from the obvious convenience factor, I like the ability to bargain hunt and easily research products. But with so many online camera retailers out there, it’s getting pretty hard to differentiate between the sites. They all sell the same products, offer the same product information, in a similar layout. So when I do my research, I’m usually looking for two things – product price and customer product reviews. These are the two main components that really help me determine whether the product is highly recommended at a price point I’m comfortable with – which ultimately affects my decision to buy. But are there other things that retailers can do to help differentiate themselves above the rest? (more…)
