Monday, May 4th, 2009
Synergy, forethought, planning, and commitment are commonplace words thrown around in the sales cycle for agencies pitching products and services the world over, industry-wide. Fortunately, these buzz words are not isolated to direct revenue-generating activities.
Team building can be traced back to the late 1920s when researchers conducted studies and observed worker productivity in a mid-West industrial facility outside Chicago called Hawthorne Works. Behaviorists studied groups of industrial workers in various conditions and determined that the most compelling evidence was observed in the building of a sense of group identity, a feeling of social support and cohesion that came with increased worker interaction. The study also demonstrated that workers had a tendency to perform at higher productivity at work-related tasks, most notably after performing non-work-related tasks. Shortly thereafter, the onset of company sponsored team building activities was born.