Three Fluid Clients Make the Internet Retailer Hot 100 Best of the Web
by Stephanie AldreteThursday, December 15th, 2011
As we close out another strong year at Fluid, we’ve learned that three of our clients have made the Internet Retailer “2012 Hot 100 Best of the Web“ – the annual list of e-commerce sites that the magazine’s editors believe to have broken new ground in ways that other e-retailers can learn from. We’re thrilled to see our clients land a spot on the list this year. Congratulations to Benefit Cosmetics, Sur la Table and Wag.com and to the Fluid team for creating breakthrough designs.
The Internet Retailer editors liked the bold graphics, video tutorials on how to use its cosmetics, along with the social features, including a tool that lets consumers post and answer product questions, and a social club that connects Benefit fans with others around the world.
Innovative navigation that puts relevant deals right in the front of the shopper caught the attention of the editors when they reviewed Sur la Table. For this site, Fluid focused on interactive merchandising and conversion.
Fluid helped combine the hallmark efficiency of Quidsi, the parent company of Diapers.com and Soap.com, to deliver a whimsical experience that changes the way people shop for pet supplies. Internet Retailers’ editors noted the site’s novel navigation approach, which lets pet owners browse by animal type — not only cats and dogs — to find needed products in one section, each with its own color scheme that serves as an anchor. Wag.com has the benefit of learning from sister site Diapers.com, which was also developed by Fluid.
Follow this link to see the complete Hot 100 list of companies.
-The Fluid Team
