Enhanced Friend-Based Merchandising Live on JanSport
by Andy LloydTuesday, April 21st, 2009
Some of you may have seen the recent articles published about the latest release of Fluid Social on AdAge and Techcrunch. We’re flattered by the coverage but even more excited by the response we are getting from customers and prospective customers.
We’re excited to point you to a new and improved version of our Friend-Based Merchandising on the JanSport site. The new release not only allows shoppers to see their Facebook friends’ comments on products on the shopping site but it also allows users to start their product exploration from within the JanSport site by clicking on the “My Friends Like” tab. It also pulls comments from friends to feature them more prominently on the site. It also posts to your news feed when you comment on a product or ask a question and features a Facebook application that allows you to zoom in and see a product in multiple colors.
We’re excited about the new release but can’t wait to hear your thoughts. Let us know what you think.