http://www.fluid-blog.com A blog for Fluid employees and friends Tue, 07 Sep 2010 14:05:23 +0000 http://backend.userland.com/rss092 en The title’s a lie. I love Gilt and have no intention of giving it up completely (even though the private sales aren’t private and they seem to selling every brand under the sun). But I did tire of receiving 1-2 emails every day and finally pulled the trigger and unsubscribed. Treating ... http://www.fluid-blog.com/2010/09/07/giving-up-gilt-is-an-awesome-experience/ Mariano Ferrario contributed to this post. Fluid (@Fluid) collaborated with Lipman and Diane von Furstenberg to create a tweet-infused online catalog for DVF’s fall collection. You can experience the interactive catalog here. Rich interactivity + iPad / iPhone compatibility. The online catalog is richly interactive but coded so that it can be fully ... http://www.fluid-blog.com/2010/08/20/designing-a-tweet-powered-interactive-fashion-catalog-for-dvf/ ... http://www.fluid-blog.com/2010/08/20/dvf-video/ A recent article on Advertising Age, "Brands bet on iPad to Expand eCommerce Reach", discusses how eCommerce sites are looking to the iPad to provide more interactive and engaging product browsing experiences. ... while magazine reading and entertainment viewing are getting the early consumer buzz on the iPad, the real play for ... http://www.fluid-blog.com/2010/07/16/ecommerce-sites-look-to-the-ipad-for-new-catalog-experiences/ Almost everyone has heard about and seen the Old Spice videos swarming across the Internet this week, and nearly everyone has regarded this campaign as brilliant, because Old Spice has done something that is very hard to do: they successfully and intentionally created something viral. How did Old Spice make virality ... http://www.fluid-blog.com/2010/07/16/how-old-spice-made-virality-happen/ Coach is the latest retailer to leverage Fluid products to launch a pop-up shop on their Fan Page within Facebook in just a matter of weeks. Take a look!: Note: you'll have to Like the brand first to access the exclusive, pre-sale content: http://www.facebook.com/#!/Coach?v=app_130296760321957 Initial stats are incredibly promising: over 1,000 Likes and ... http://www.fluid-blog.com/2010/06/16/announcing-the-coach-poppy-pre-sale/ *Thank you* to the people behind the "people's choice" Adweek Buzz Award! And special thanks to our great clients at Rachel Roy and the Jones Apparel Group. We're thrilled to get this recognition for the facebook pop-up store for Rachel Roy! :D (more on the facebook fan shop ... http://www.fluid-blog.com/2010/05/18/thank-you-for-the-adweek-buzz-award/ Join us today for a Webinar focused on Social the Sells. We'll present 7 ideas that work (and 3 that we're keeping our eyes on). Time: 10am PT / 1pm ET Speakers: Andrew Sirotnik, Fluid, Founder/CXO Amy Lanigan, Fluid, Director of Strategy A sneak peak: - Sold out sales on Facebook - Liking after ... http://www.fluid-blog.com/2010/05/18/webinar-today-social-that-sells/ You've heard the news by now. "Fans" on Facebook are no longer. It's all about "Likes." We've moved from roaring crowds to the realm of school crushes and ice cream. Prior to the change we did a survey. We wanted to know the degree to which people were getting involved ... http://www.fluid-blog.com/2010/04/26/brands-and-facebook-will-like-make-it-love/ Here at Fluid, we believe retailers need to make the most of their page real estate.  With so many products and specials to feature, retailers need a clean and elegant way to present engaging content to their customers.  Using interactive banners that rotate on your homepage or category landing pages ... http://www.fluid-blog.com/2010/04/22/rotating-interactive-banners/