http://www.fluid-blog.com A blog for Fluid employees and friends Thu, 05 Jan 2012 18:44:47 +0000 http://backend.userland.com/rss092 en In the holiday season when hope reigns and we all want to believe, consumers came up with a "campaign" that was (in my opinion) one of the best in 2011. Read about it here. Agencies (including Fluid) take note. It started in Michigan when a woman anonymously paid off three Kmart layaway ... http://www.fluid-blog.com/2012/01/03/kmart-layaway-consumers-create-the-best-campaign-of-2011/ Here at Fluid, we love the iPad. We love all the possibilities it presents, and all of the amazing types of innovation it makes possible. Fortunately for us, our clients at Craftsman share that view. Coupled with a DIY ethos and a drive to do something really different, we went ... http://www.fluid-blog.com/2011/12/20/how-fluid-built-craftsman-torque/ As we close out another strong year at Fluid, we've learned that three of our clients have made the Internet Retailer "2012 Hot 100 Best of the Web" - the annual list of e-commerce sites that the magazine's editors believe to have broken new ground in ways that other e-retailers ... http://www.fluid-blog.com/2011/12/15/three-fluid-clients-make-the-internet-retailer-hot-100-best-of-the-web/ 2011 was a big year for digital commerce. At Fluid we saw leading brands fight back to own the innovation that start-ups owned in 2010. We saw digital shopping finally and fully break beyond the boundaries of ecommerce sites. And we saw brand and commerce mix and mingle in matches ... http://www.fluid-blog.com/2011/12/13/2011-ten-bold-actions-by-digital-retailers-fluid/ Cyber appears to be the new big framed glasses, trucker hat wearing, PBR drinking, bowling alley going, retro, call-it-a-comeback term. Add the term Cyber to Monday and it deserves its own victory lap - with 22% YOY CyberMonday sales growth for 2011. Fun fact: Shop.org coined the term CyberMonday for the Monday ... http://www.fluid-blog.com/2011/12/05/cybermonday-celebrates-all-week/ Facebook has updated Insights. Some of you may have had a sneak peek, especially if you're a brand with a Facebook relationship. Now though, it's rolled out and here's what you need to know. First and foremost, read this from Facebook. It's a great description of the changes. Or ... http://www.fluid-blog.com/2011/11/30/a-little-insight-facebook-updates-insights/ At Fluid we have been monitoring the popularity and use of the mobile web and mobile applications for a few years, and we have seen the trend toward mobile optimized web sites for general activities and mobile applications for productivity, focused functionality, and brand-specific experiences. ... http://www.fluid-blog.com/2011/11/14/the-mobile-landscape-as-we-enter-holiday-2011/ The trend we’re seeing (and driving): Shifting Facebook focus from the pursuit of Fan volume to Fan engagement. I’m convinced there’s a reason Facebook doesn’t include repeat visits in their Insights metrics – the majority of Fans likely don’t come back after they fan a brand. That said, Fluid and ... http://www.fluid-blog.com/2011/10/21/fueling-facebook-interactions/ When people step outside their immediate comfort zone, amazing things can happen. We witness it when football players take ballet. We see it when a furniture designer looks to nature for inspiration. We hear it when Tony Bennett teams up with Lady Gaga. Unfortunately, we don’t witness this in the digital world ... http://www.fluid-blog.com/2011/10/13/take-it-outside-how-brand-spheres-inspire-better-site-design/ I had the pleasure of attending the Adobe MAX 2011 conference in Los Angeles this year as a featured speaker, and Fluid was selected to appear in the keynote address for our work crafting customer experiences for multiple devices across channels, from web to kiosks to mobile phones and tablets. The ... http://www.fluid-blog.com/2011/10/07/fluid-featured-at-adobe-max-2011-in-los-angeles/