Pin it. Nail it. Heart it. Post it. #pinterest

by / Wednesday, 29 February 2012 / Published in Social Media, Social Shopping

The social inspiration and curation market is on fire in digital. The land grab for market share and consumer pins, posts, hearts, bookmarks and nails is obviously on.

Pinterest remains the marshall of this parade. This has not changed since my last Pinterest post. The one where I said stop reading about Pinterest and start playing with it – but bear with me. I like what I’ve seen this week.

Noteworthy parade participants:

- Juxtapost: 52 days in operation. 50K images bookmarked. They are hot on the heels of the lead dog.
- Little Monsters: It’s Lady Gaga. Her touch is social gold. And she loves a parade.
- We heart it: Around since 2008, this serious contender draws more than folks who dot their “i”s like Junior High girls.

Remember the race last year to optimize men’s style and fashion (Mr. Porter, Gilt Man and CLAD)? The men have officially entered the social inspiration arena. Notably Gentlemint, Fancy and Manteresting. Note: Items are “nailed” on Manteresting, not “pinned.” Put those pins away.

For the record, pinning used to be how a sweaty man in a singlet won a wrestling match.

The rhyming contenders also enter the ring. Sinterest promises the ability to pin pin-up girls and “stash great ‘stuff.’ With one hand.” And have you seen J-Linterest?

This week, two perspectives related to Pinterest struck me:

1. This is My Home by Departure | Arrival Films
This Is My Home

This short is beautiful. It makes me long for warm nights in Manhattan full of unexpected encounters and adventures. The story embodies the discussions happening around digital social inspiration.

Anthony Pisano is Pinterest.

Except he’s sharing his amazing curated collection from his East Village store front home and his comments extend richly longer than a tweet. He’s been doing it for 32 years. It’s social sharing in its truest form. Invite-only access requires a conversation not an email confirmation.

See the short here.

2. Fast Talk with David Gensler, CD, Serum Versus Venom david

According to their site, Serum Versus Venom “proudly stand(s) in opposition of mass-marketed, mass-produced, mass-consumed fashion.” This is a New York fashion label focused on craft, passion, quality and the “collision of traditional craft and new technologies.”

I like David Gensler’s perspective on Pinterest. (I’m betting he wouldn’t like me Liking it.)

This quote is taken verbatim from Fast Company. See the rest of his interview here.

[Q. Fast Company] “You’ve said that it would be a shame if Picasso were alive today and had a Twitter account.”

[A. David Gensler] “People ask, ‘What stores sell your stuff?’ And I’m always like, ‘Why do you ask?’ No one asks, ‘Where do you get your fabrics?’ Or, ‘Can you tell us why the buttons are like that?’ They only judge you by the consumption of the thing. The same thing happens online: No one cares about the ideas of anything, just how many likes you have on Facebook and how many Twitter followers you have. But then the reality of my job is I gotta sit there and fucking set up Pinterest accounts.”

Have a great week,
Amy

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